Tradition, craftsmanship, and innovation: when details truly make the difference
Beltrami, an iconic brand in the luxury textile industry, is set to make its debut at Milan’s Salone del Mobile, taking place from April 8 to 13, coinciding with the company’s 60th anniversary. This participation marks a pivotal milestone in Beltrami’s international expansion, reinforcing the very qualities that have established its global reputation: craftsmanship, research and innovation, design, and sustainability. A seamless blend of heritage and forward-thinking vision has shaped Beltrami’s journey, making it a benchmark for those seeking truly unique creations.
Founded in 1965 in Cene, a small town in Italy’s renowned Val Seriana textile district, Beltrami was born from the vision of Mario Beltrami, who redefined tradition with a modern approach to an age-old craft. From its humble beginnings, the company has grown into an international reference in high-end textile production, upholding uncompromising standards. Today, Beltrami stands among the finest examples of Italian excellence, catering to the world’s most exclusive markets, including luxury hospitality and spas, yachting, private residences, banqueting, and interior design.
Beltrami’s commitment to quality is evident in its entirely Italian production process, ensuring complete control over the supply chain, from selecting the finest fibers to expert artisanal craftsmanship. With 60 flat looms, 12 dedicated to terry cloth, and a well-established network of premium suppliers, Beltrami upholds the highest standards in textile manufacturing. Every piece is meticulously crafted by skilled artisans who combine technical expertise with refined aesthetics.
During Milan Design Week, Beltrami’s world of sophisticated elegance, meticulous attention to detail, and innovative craftsmanship will be showcased for the first time in a captivating exhibition space filled with exclusive novelties. The display will feature three distinct concepts, each defined by a unique aesthetic, exceptional materials, and refined finishes. Black & White is a sophisticated interplay of contrast between pristine white fabrics and bold black details, highlighting Italian tailoring and masterful craftsmanship. Material is a deeper exploration of texture, where black takes center stage through rich, tactile fabrics. Alongside high-end sartorial finishes, advanced weaving techniques enhance depth and structure. Celebration is a tribute to silk printing and Beltrami’s exclusive Authentic Wood Fiber, elevated with luminous white gold accents for an elegant, radiant effect.
“We are incredibly proud to introduce Beltrami at Salone del Mobile, particularly in celebration of our 60th anniversary,” says Cinzia Imberti, CEO of Beltrami. “In Milan, we bring our passion for textile excellence and Italian craftsmanship to an audience that truly appreciates the highest levels of quality and design. Our three new concepts embody the essence of our brand: an unwavering focus on detail, mastery of materials, and a continuous drive for innovation.”
At the end of 2023, Beltrami joined La Bottega, marking the beginning of a new chapter in its story. This acquisition is part of an ambitious vision to create a one-stop-shop for luxury hospitality, further strengthening Beltrami’s position as a leader in textile innovation and bespoke solutions.
“Beltrami is a true representation of Italy’s rich artisanal heritage, and we are thrilled to integrate its expertise into La Bottega’s expanding ecosystem,” adds Tommaso Pacini, CEO of La Bottega. “This is just the start of a journey that will elevate the guest experience to new heights, thanks to unparalleled textile artistry.”
Beltrami’s presence at Salone del Mobile is a testament to its ongoing dedication to celebrating Italian craftsmanship and its pivotal role in shaping the luxury experience, where every detail truly makes a difference.
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